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Secret Google search hacks and tools for copywriters

I was chatting recently with Don Hauptman, one of the legends of copywriting, and he asked me if I had any “secrets” for finding information quickly online. Well, of course I do. My schedule simply...

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Double your reading speed with this odd little trick

Copywriting isn’t just about writing, it’s also about reading. A lot of reading. If you’re like me, you’ll spend anywhere from 25% to 50% of every project reading background materials, ads, reports,...

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Track your copywriting projects the easy, low-tech way

Organization doesn’t come naturally to most writers, but when you become a professional copywriter, you enter the business world. And that means you MUST organize and track your copywriting projects....

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Merlin’s 5-step method for managing your email inbox

Isn’t email wonderful? I’m serious. Everyone complains about email now, but many copywriters just starting out now don’t remember the good old days when there was no email. I remember having to...

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Tons of productivity tips for professional writers

Did you ever take notes on an important topic, file them away, then forget about them? Well, that’s what I did a couple years ago with some productivity tips for writers. I googled some nice links,...

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What is the matrix? The secret tool for focused copywriting

It’s happened to you. It’s happened to me. It’s happened to all of us. We take on a copywriting assignment, ask for some background information, then squeal in horror when a truck pulls up to the door...

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7 surprisingly easy ways to fight burnout and recharge your writing batteries

Did you see how I mixed a metaphor in that headline? I’m tired. It’s after 9 p.m. and I’m still working. Frankly, I’m feeling a little burned out and it’s affecting my writing. I know I’m not alone....

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How I set up a fun, efficient copywriter office space

When writers start talking about their craft, the conversation inevitably turns to office space and equipment. No surprise there. Golfers talk about their clubs. Runners talk about their shoes. And...

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5 essential smartphone apps for the organized freelancer

Whenever people find out I freelance, and have done so since the 1990s, they invariably say, “Oh, I’m not disciplined or organized enough to do that.” Well, maybe if they had some of these handy...

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7 easy time management tips for copywriters

Time management isn’t something they teach in school and it’s not something most copy gurus talk about. So even if you’re the most brilliant copywriter on the planet, you won’t get very far if you’re...

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